Fox Weathering Rough Fall TV Season

After years of languishing in last place in the fall before coming to life in January with the return of American Idol and 24 to win the season, Fox turned the lights on in a big way last fall. There was the introduction of Glee, solid performances from its returning shows led by House, and an ALCS championship and World Series won by the Yankees. But this fall, the network has returned to its old struggling ways, leading the broadcast networks with the steepest ratings declines for the first 4 weeks of the season, down 12% in adults 18-49 and 8% in total viewers. It’s been a rough fall for Fox from the start, with the shockingly low-rated premiere of the now-defunct new drama¬†Lone Star on the very first night of the season. Fox was at a disadvantage going into the season as it was saddled with the less watched NLCS championship this year as part of its arrangement with TBS, in which the two finals alternate between the two networks. And then on Friday, the Rangers beat the Yankees to become ALCS champions and make it to the World Series for the first time — a great feat for the Texas team but a big blow to Fox as Yankees-less World Series generally draw significantly lower ratings than those with the MLB’s marquee franchise in them. Also, the NLCS final on Fox failed to go to 7 games this year, with the deciding 6th game falling on the least watched night of television, Saturday. (Fox still did respectable business last night with a 3.0 rating in 18-49 and 10.2 million viewers.) (more…)

This article was printed from https://deadline.com/2010/10/fox-weathering-rough-fall-season-78358/