Jeff Zucker says NBC Entertainment and studio co-chairman Ben Silverman will sign a new deal to stay at the company. Zucker told Broadcasting & Cable the non-news — hey, this has been expected for months now since Zucker can’t admit he erred in hiring Silverman in the first place — as part of a candid Q&A that runs in the December 15 issue. I never thought General Electric, a company that used to prize only excellence, would now reward failure. Then again, Zucker keeps managing for margins, not programming for ratings. And now NBC stands for Nothing But Crap.