RATINGS RAT RACE: Big 'LOLA' Rebound

There are four freshman series on Wednesday that are still awaiting decision on full-season orders: ABC’s Better with You and The Whole Truth, NBC’s Undercovers and CBS’ The Defenders. None of them made a case for itself one way or another last night, with the first 3 staying flat and The Defenders giving away last week’s solid ratings gains.

Much needed good ratings news for NBC which recently handed back orders – episodic or script – to all of its freshman series still on the air. One of them, Law & Order: Los Angeles (2.4/7 in adults 18-49), was up 26% after 2 consecutive weeks of 20%+ declines. It won the 10 PM hour and improved its retention of Law & Order: SVU to 92% from 83% last week. In fact, the entire NBC Wednesday lineup was up. SVU (2.6/7) was climbed 13%. Undercovers (1.5/5), the only new NBC series to only get script order this week, was flat with the show’s fast national number last week and up 7% vs. the final. (more…)

This article was printed from https://deadline.com/2010/10/ratings-rat-race-big-lola-rebound-77592/