USA To Expand Into Reality Programming And Bring Back 'WWE Tough Enough'

USA Network continues its genre expansion with a big push in reality programming. The top basic cable network is close to ordering its first unscripted series in 5 years, WWE Tough Enough. It is also in the process of hiring a reality executive, and USA programming president Jeff Wachtel has been meeting with top reality production companies to talk about his plans in the arena. USA’s revival of Tough Enough actually came together separately from its current efforts in the unscripted area and stems from the network’ relationship with WWE through USA staple WWE Raw. Tough Enough, which features contestants competing for a contract with WWE, ran on MTV for 3 seasons, and in 2004 it moved to UPN where it aired for a season as part of SmackDown. On USA, it also is expected to run in tandem with USA’s WWE Raw series. (more…)

This article was printed from https://deadline.com/2010/10/usa-to-expand-into-reality-programming-and-bring-back-wwe-tough-enough-76343/