'Secret Millionaire' Gets Midseason Sunday Slot And Oscar Promo Push On ABC

EXCLUSIVE: Secret Millionaire‘s prospects at ABC are getting better by the minute. First, the network pulled the new reality series from the low-profile Friday 8 PM slot where it was originally scheduled. Now I hear it is giving it Extreme Makeover: Home Edition‘s Sunday 8 PM time period for a six-episode midseason run starting March 6. That is the Sunday after the Academy Awards, with ABC planning to heavily promote Secret Millionaire during the awards broadcast. For ABC, which has no football, the Oscars are the most-watched telecast of the year and the biggest possible promotional platform for its shows. (more…)

This article was printed from https://deadline.com/2010/10/secret-millionaire-gets-midseason-sunday-slot-and-oscar-promo-push-on-abc-75404/