'Secret Millionaire' Gets Midseason Sunday Slot And Oscar Promo Push On ABC

EXCLUSIVE: Secret Millionaire‘s prospects at ABC are getting better by the minute. First, the network pulled the new reality series from the low-profile Friday 8 PM slot where it was originally scheduled. Now I hear it is giving it Extreme Makeover: Home Edition‘s Sunday 8 PM time period for a six-episode midseason run starting March 6. That is the Sunday after the Academy Awards, with ABC planning to heavily promote Secret Millionaire during the awards broadcast. For ABC,¬†which has no football, the Oscars are the most-watched telecast of the year and the biggest possible promotional platform for its shows. (more…)

This article was printed from https://deadline.com/2010/10/secret-millionaire-gets-midseason-sunday-slot-and-oscar-promo-push-on-abc-75404/