Will Jonah Hill’s Anti-Gay Slur Slow ’22 Jump Street’?

Will 22 Jump Street,which has been building toward one of the summer’s bigger hits, take any damage at the box office after star Jonah Hill cursed out a paparazzo with an anti-gay slur last weekend, then delivered an apology widely criticized online as inadequate? The tide now appears to be turning positive after a challenging week that saw Hill, a social-media heavyweight, drop off his big Twitter feed, and go on an apology blitz. A couple of suddenly downward social-media trends suggested some modest spillover on what had been tracking for a big debut, but Sony execs say they continue to be headed toward a big debut beginning Tuesday at the Los Angeles Film Festival. The film opens wide in the United States next weekend, but is already opening in some overseas markets and doing extremely well. Hill stars in and has a story credit for the action-comedy sequel to 21 Jump Street, which grossed $138.4 million domestically in 2012. To be clear, traditional tracking methods, though less reliable than they once were, still say the film will open very strongly in the United States.The sequel’s overseas debuts are running at about three times the original, though that figure comes with two asterisks: 1) it’s likely that Hill’s controversy has been largely confined to the United States and 2) the first film had a very modest international rollout, but as is common these days, helped build a beachhead for a big overseas rollout this time around. This may all be a tempest in a not very big (if definitely bubbling hot) social-media pot. Regardless, it has been a week’s distraction in the domestic market so soon before the film’s debut, over an issue that doesn’t play well with at least part of the film’s target audience.

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This article was printed from https://deadline.com/2014/06/will-jonah-hills-anti-gay-slur-slow-22-jump-street-741587/