Lifetime Greenlights Four Unscripted Series, Sets Three Reality Projects In Development

Lifetime started expanding into unscripted programming in mid-2010 when Nancy Dubuc took over the network, known until then for TV movies and female-skewing drama series. It took a few years for reality series to get traction and viewers to begin associating Lifetime with such programming, with the 2011 Dance Moms as the only breakout. Things picked up last year after the hire of Bravo’s Eli Lehrer as head of non-fiction development. Lifetime’s unscripted slate took hold, producing such new hits as Bring It! and True Tori, and now drives the network’s ratings growth at a lower price point than scripted fare.

So it is not surprising that Lifetime has picked up four new unscripted programs: Born In The Wild, a series about natural child birth in the wild; the complete makeover series Girlfriend Intervention; the docu-sitcom Kosher Soul, which follows hip-hop tastemaker O’Neal McKnight and his fiancée, celebrity stylist Miriam Sternoff; and the reality-competition show Threads, from the producers of Project Runway and featuring Vanessa Simmons and Christian Siriano, in which skilled teen and tween fashion designers showcase their gift for style.

Related: Lifetime Orders ‘Child Genius’ Competition Docuseries

Additionally, Lifetime has put three unscripted projects in development: the extreme dental makeover show Smile; the competition-reality series Worst Stylist Ever, which pits America’s most feared hair stylists against one another; and Ugly Models, a docu-series from rock icon Gene Simmons, Jon Murray, Jeff Jenkins and Gil Goldschein that looks at the world’s leading modeling agency focused on representing unusual looking people. “As we continue to raise the bar across all of our programming, unscripted is playing an important role in placing Lifetime in the cultural zeitgeist and introducing the network to the next generation of our viewers,” said Lifetime general manager Rob Sharenow.  Here are descriptions of Lifetime newly picked up reality series and projects in development:
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This article was printed from https://deadline.com/2014/06/lifetime-greenlights-four-unscripted-series-sets-three-reality-projects-in-development-740134/