DeadlineNow: C7 Could Be $100M Boon To CBS, But Don’t Hold Your Breath (Video)

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7-Day Measurement Gaining Momentum

CBS COO tells investor group C7 “is now going to become the standard,” but an analyst predicts only a “minuscule” benefit. Deadline's David Lieberman reports.

Related: CBS Exec Projects Windfall As Buyers Warm To C7 Measurement

This article was printed from https://deadline.com/2014/06/tv-advertising-seven-day-measurement-standard-739599/