DeadlineNow: C7 Could Be $100M Boon To CBS, But Don’t Hold Your Breath (Video)
7-Day Measurement Gaining Momentum
CBS COO tells investor group C7 “is now going to become the standard,” but an analyst predicts only a “minuscule” benefit. Deadline's David Lieberman reports.
Related: CBS Exec Projects Windfall As Buyers Warm To C7 Measurement
This article was printed from https://deadline.com/2014/06/tv-advertising-seven-day-measurement-standard-739599/