Nielsen just wrapped up the TV season, releasing a set of graphics breaking out the biggest of the big in its new Twitter TV Ratings, including with the highest-rated shows and the season’s record holders in various categories. No surprises here, really. Most of the biggest on Twitter are also the biggest on TV, and people like to talk about them on social media, including millions of Twitter posts reaching millions of followers, talking about such biggies as the series finale of Breaking Bad and The Walking Dead, the NFL and college football championships, and the Oscars and Grammy shows. The NFL’s Super Bowl was Twitter king, with 25.3 million tweets reaching an audience of 15.3 million followers. The Oscars generated 11.1 million tweets seen by about 13.9 million audience members. In a couple of words: this is event TV, made for appointment viewing, that thing that most TV viewers don’t do anymore with most shows.
It’s important to note that the way Nielsen measures Twitter audiences creates something of a tautology (look it up, kids; it’s your word for the day): Nielsen measures only the audience of unduplicated Twitter users who see a post by another Twitter user about a show during its initial broadcast and for the three hours before and after that broadcast. (more…)