UPDATED, 2 PM: Instead of slowing down after hitting its stated $1 million goal in less than one day, LeVar Burton‘s Kickstarter campaign to bring back Reading Rainbow as a web series seems to be picking up steam — hitting $2M early this afternoon.
Watch Burton’s reaction when the campaign hit $1M:
PREVIOUSLY, 2:38 PM Wednesday: Hours after its launch this morning, a Kickstarter campaign launched by LeVar Burton to bring back Reading Rainbow as a web series hit its goal of raising $1 million dollars. The campaign had set a deadline of Wednesday, July 2 to raise the cash, using incentives that range from offers of Reading Rainbow mugs and calendars, to passes to the Star Trek Convention in Las Vegas in July, to (for $10K) a private dinner with Burton at which you could wear the “one-and-only original visor” he wore when he played Geordi La Forge on Star Trek: The Next Generation.
“Never in my wildest dreams did I imagine that we would reach our goal on the very first day,” Burton told Deadline. “People are getting involved — it’s been pretty overwhelming. ”
On the Kickstarter page, Burton wrote the $1 million will get the web series launched and into 1,500 classrooms, “but once we get there, we’ve got some big ideas for stretch goals!” Reading Rainbow aired more than two decades on PBS.