Lifetime’s ‘Petals On The Wind’ Scores 3.4 Million Viewers

Lifetime’s Petals On The Wind, starring Heather Graham and Ellen Burstyn, delivered 3.4 million viewers Sunday night. The film, based on the second gothic novel of V.C. Andrews’ iconic series about the Dollanganger family, averaged 1.5 million Adults 18-49 viewers (up 36% versus Lifetime’s year-to-date original movie average), 1.5 million Adults 25-54 viewers (up 15%), 1.3 million Women 25-54 viewers (up 39%) and 1.2 million Women 18-49 viewers (up 38%).

Petals was the sequel of Flowers In The Attic, which Lifetime telecast in January, attracting a much larger crowd of 6.1 million total viewers —  the network’s best original movie performance since the premiere of Steel Magnolias drew 6.5 million viewers in October 2012. Lifetime was already high on its adaptation of V.C. Andrews’ controversial 1979 book, announcing at TCA on January 9 that it had ordered the sequel, Petals On The Wind. Flowers, starring Ellen Burstyn, Kiernan Shipka, Mason Dye and Heather Graham, scored 2.6 million viewers in the key 25-54 demo and 2 million among women 25-54. It also averaged 2.4 million adults 18-49 and 1.9 million women 18-49.

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