Sixty-nine days before Discovery is scheduled to unveil Shark Week 2014, Syfy this afternoon announced its first Sharknado Week — which, yes, includes the July 30 debut of Sharknado 2: The Second One. It also will feature the unveiling of Syfy’s new Roger Corman film Sharktopus vs. Pteracuda, which premieres Saturday, July 26. That means it will beat Shark Week to TV by more than two weeks. Discovery Communications execs were said to be less than thrilled with Syfy’s announcement, stopping short of calling it a blatant rip-off. But after Discovery had nicely invited Sharknado stars Ian Ziering and Tara Reid to be guests on last year’s Shark After Dark, this seems along the lines of stealing the silver on the way out. In its announcement, Syfy even used some of Discovery’s traditional Shark Week slanguage — “fintastic” and such.
Here is Syfy’s announcement: (more…)