UPDATED: Specialty Box Office: ‘Dance Of Reality’ Sashays In Solidly; IFC Debuts ‘Cold In July’, ‘Gore Vidal’

UPDATED WITH MONDAY RESULTS: The Dance Of Reality glided into a pair of theaters Memorial weekend and has managed to slice out a decent crowd even as the masses headed to X-Men. The ABKCO release is holding OK in a holiday weekend in which the studios hold the reins. Other openers are faring so-so. Directed by Chile-born filmmaker Alejandro Jodorowsky, The Dance Of Reality has grossed nearly $25K through Sunday for a $12,485 PTA. The drama-fantasy was an NYT “Critic Pick,” opening at The Sunshine in New York and the Nuart in Los Angeles. ABKCO released Jodorowsky’s El Topo (2006, $80,302 cume) and Holy Mountain (2007, $61K cume) and is on track to top his previous theatrical numbers.

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“We’re very excited for Alejandro and the reaction to the film,” said Michael Gochanour, Abkco’s Senior Director of Film. “The reviews have been very positive. “We’re very proud and honored to present the film.” The distributor picked up rights to the feature ahead of last year’s Cannes Film Festival and tapped audiences with special presentations at MoMA and elsewhere. “People in their 20s and ‘Williamsburg kids’ identify with his voice,” added Gochanour Sunday. “We focused our attention to reaching them. Reality played this year’s SXSW and will expand to other major markets in the coming weeks including Boston, Chicago and Seattle.

IFC Films bowed two films Friday, including doc Gore Vidal: United States Of Amnesia as well as Jim Mickle’s ’80s-set thriller Cold In July. The latter opened in a half-dozen locations, grossing $40,800 ($6,800 PTA) while Gore Vidal had a slightly higher $7K average in just two theaters. “IFC Films didn’t get involved until the beginning if this year, but once they did, they pushed to [release] it early. It has a theatrical release which is what I always wanted,” Gore Vidal director Nicholas Wrathall told me this week. Both will add theaters in the coming weeks. (more…)

This article was printed from https://deadline.com/2014/05/specialty-box-office-jodorowskys-dance-of-reality-sashays-in-solidly-ifc-debuts-cold-in-july-gore-vidal-735836/