Dr. Phil‘s hour-long interview Wednesday with V. Stiviano — the 31-year-old woman who detonated Donald Sterling’s war with the NBA over ownership of the Los Angeles Clippers — sent ratings skyrocketing for the syndicated talk show. Overnight household ratings for Wednesday’s episode jumped 73% from its average lead-in and 22% from its May 2013 sweep average to a 3.3/9 in its 56 metered markets, according to Nielsen stats this morning. V performed best, among the country’s Top 30 markets in Indianapolis, where she clocked an 8.0/18 at 4 PM on WTHR, doubling Dr. Phil‘s Ellen lead-in and growing 33% from Phil‘s year-ago time-period average. But V’s best metered market overall came in Dayton, where the interview scored an 11.5/31 at 10 AM on WHIO, up 40% from its Live With Kelly & Michael lead-in and up 19% from last year at this time).
In Los Angeles, where V recorded a private phone conversation she had with the Clippers owner in which he demanded she not bring black people to the games, her interview first in its time slot on KCBS-TV at 3 PM with more than double the rating of its nearest competitor. In LA, the show’s 3.3/10 is up 200% from its lead-in and 83% higher than the show’s year-ago performance. (more…)