NBC Nightly News With Brian Williams was the country’s most-watched newscast last week, but ABC World News With Diane Sawyer triumphed in the adults 25-54 demo by 83,000 viewers, besting NBC’s newscast four out of five weeknights in the age bracket sold to advertisers. NBC led the pack in overall crowd, with an average of 8.423 million viewers — 11% (830,000 viewers) ahead of ABC (7.593 million) and 29% (1.908 million) ahead of CBS Evening News With Scott Pelley (6.515 million). Nightly has won in total viewers for 244consecutive weeks, and in 291 of the past 292 weeks.
In the news demo, ABC clocked 2.07 million viewers, to NBC’s 1.987 million and CBS’ 1.648 mil. Sawyer’s lead over Williams varied wildly across the week, from Monday’s 204,000 viewer advantage to Friday’s 14,000 squeaker. On Wednesday, Williams bested Sawyer by 41,000 demo viewers. NBC’s newscast also continued to finish first in the younger, 18-49 demo, averaging 1.529 million viewers — 8% ahead of ABC (107,000 viewers) and 29% (344,000) ahead of CBS. (more…)