EMMYS: AMC Launches ‘Breaking Bad’ FYC Billboard Campaign

EXCLUSIVE: If you’re driving around LA today don’t be surprised to see Breaking Bad’s Walter White staring down at you. With a print campaign to follow next month, AMC is putting up Emmy consideration billboards in several locations around the city to remind voters that the now-completed show is still eligible to repeat its Best Drama series win last year. Breaking Bads final fifth season aired in a now-trendy two parts, which means it is, as the campaign says, “over but not done” when it comes to getting more Emmy love. The first part of Season 5 ran from July 15-September 2, 2012 and won the show’s first-ever Outstanding Drama Series Emmy. It is now the final eight episodes that ran from August 8-September 29, 2013 that are potential contenders with TV Academy voters. Reaching what felt like a hysteria heading into its record-breaking finale, Season 5B averaged 8.6 million viewers with 5.7 million adults 18-49. Not that AMC or producer Sony TV are done with things Breaking Bad — prequel spinoff Better Call Saul is coming this fall.

This article was printed from https://deadline.com/2014/05/emmys-2014-breaking-bad-campaign-billboards-amc-photo-733083/