Newcomers bowed with muted to mixed results this weekend, while some holdovers including Jon Favreau‘s Chef held some sway in a box office stomped by Godzilla. The Weinstein Company opened James Gray’s Cannes 2013 debut The Immigrant with Marion Cotillard and Joaquin Phoenix in a trio of theaters in New York and L.A. Friday, grossing $45,430 for a $15,143 average. That theatrical result bests Gray’s previous opener, Two Lovers (also starring Phoenix as well as Gwyneth Paltrow), though only slightly in terms of PTA. Magnolia Pictures opened Lovers in 7 runs in February 2009, grossing almost $95K for a $13,569 PTA. It went on to cume nearly $3.15M in the U.S. Gray’s highest grossing pic remains the studio release We Own The Night in 2007 via Sony/Columbia. That feature racked up over $28.56 million in the U.S.
“We’re fairly pleased with The Immigrant [opening],” said TWC’s president of Theatrical Distribution Erik Lomis Sunday. “There’s a dedicated art house crowd which it appeals to. There were sell-outs at the Royal in L.A. and the Elinor Bunin Munroe Film Center in New York (a venue that has limited capacity). We’re not Godzilla, this is for a sophisticated audience and we expect that that [crowd] will discover the film as it [continues to head out].” The Immigrant will head out to the top 50 markets in the coming weeks. (more…)