Fox Pitches Advertisers On Appeal To Millennials Plus Online And VOD Initiatives

Upfronts2014_badgeHas the Fox broadcast network become a cable-like niche service? You might think so after listening to the presentations execs made to advertisers today. After another year of down ratings in primetime, entertainment chairman Kevin Reilly boasted that “Fox reaches the hard to reach” — notably Millennials. He sketched a strategy that offers the “most youthful audience at scale” while Fox starts “redefining the network experience” as it begins “eventizing our entertainment slate.” He promised “the biggest investment we’ve ever made” in shows that offer “urgency.” In addition to its new series, it’s making a big commitment to specials that represent “one of the ways we’re looking to drive tune-in all year long.”

Related: Fox Upfronts Presentation 2014: Live-Blog


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