2014 SXSW Film Festival opener Chef by writer-director-star Jon Favreau had audiences salivating this weekend in limited release. It cooked up a good showing in 6 theaters with a solid $204K opening and landing in the top tier of this year’s releases in terms of theater average. The feature, also starring Robert Downey, Jr., Scarlett Johansson, John Leguizamo, Bobby Cannavale, and Dustin Hoffman no less, came in just over $34K in its PTA. Only a few other titles landed higher in their openings in the averages game. Grand Budapest Hotel is way out in front — and likely will be for sometime — with a $202K average, while Fading Gigolo opened in April with a $39,860 average in an initial five runs. Under The Skin (which incidentally also featured Johansson) came in with a $35K PTA in four theaters.
“We’re excited, Chef played great this weekend,” said Open Road’s Jason Cassidy. “Exit polls are stellar and we think the film has a nice long life ahead of it. Kudos go to Favreau for making a great, very playable movie and his work in promotion.” Cassidy said that the audience leaned female “as expected.” It will hit the top 10 markets next week and will expand beyond that based on performance.
After a premiere long ago in Telluride, Venice and Toronto (and recently at the San Francisco and Montclair film festivals), another Coppola enters the box office with her debut feature. (more…)