nbc-olympic-rings11The International Olympic Committee (IOC) today awarded NBCUniversal (NBCU) the broadcast rights in the USA for the Olympic Games through 2032. NBCU has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement from 2021 to 2032 is valued at $ 7.65 billion, plus an additional $100 million signing bonus to be used for the promotion of “Olympism” and “Olympic values” between 2015 and 2020.

Today’s announcement: (more…)