Kentucky Derby Clocks 15.3 Million Viewers On NBC

NBC Sports’ coverage of Saturday’s 140th Kentucky Derby averaged 15.3 million viewers, according to fast national data provided today by Nielsen. California Chrome’s victory in Saturday’s race (6:06-6:52  PM ET) marks the fourth time in six years that NBC’s Kentucky Derby coverage averaged more than 15 million viewers. From 1991-2008, average viewership for the first event in horse racing’s Triple Crown did not reach 15 million.

Viewership increased 3% from 2012 (14.8 million for I’ll Have Another’s victory), which was the last time the Kentucky Derby faced head-to-head competition from the NBA Playoffs. NBC’s household rating for the derby — 9.4.22 — is the best Saturday ratings on any network since NBC’s Sochi Olympics coverage on February 15 (9.6/17). Not surprisingly, Louisville, home of the Kentucky Derby, topped the metered markets with a 37.8 rating/66 share. Here are metered-market numbers for Saturday’s race and the Derby’s viewership numbers over the past 25 years: (more…)

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