AOL’s Moviefone Unveils Makeover, Adds TV Into The Search Mix

Seven months after promising a redesign of Moviefone, owner AOL  and partner Whalerock Industries unveiled the revamped website today with a key new feature: Television shows will now be offered in addition to movies on the search site.

“We set out to answer a true market need by addressing the universal question: What do I want to watch, and where can I find it?” said Susan Lyne, CEO of AOL Brand Group, in a joint release with Whalerock founder Lloyd Braun announcing the change. “The new Moviefone is a simple and elegant solution to that challenge,” Lyne added.

Moviefone will continue to feature movie showtimes and ticketing while adding TV channels and streaming services offering movies and television shows. Consumers should be able to easily find a particular episode of a specific season of a television series on a broadcast network, or through Netflix, Amazon, iTunes or elsewhere.

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