Longform Video Gets Most Ads, But Shorts Get The Audiences: Report

Freewheel logoLong-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company.¬†“Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA. “Content monetization continues to grow, up 29% year-over-year.”¬†Long-form video, defined as more than 20 minutes in length, attracted more than half of all the ad spend on online video. Views of online videos grew 27% in the first quarter compared with the same period last year, while views of online video ads grew 26%. That the two numbers are nearly identical is a good thing, Dutt said. “Are ad views keeping pace with video views? You want to see the (online video) audience growing, but you want to see advertising keeping up.” (more…)

This article was printed from https://deadline.com/2014/05/online-video-advertising-report-2014-freewheel-724184/