There was a lot of up-and-down movement last night. ABC was the biggest gainer, winning with an average of 1.8 rating in adults 18-49, a Friday season high and the network’s best result on the night in year-and-a-half, since Nov. 9, 2012. Opening things at 8 PM was the special Shark Tank: Swimming With Sharks (1.5), matching ABC’s season high for the time slot. It boosted Shark Tank (2.2), which was up 22% from last week to tie a season high. The gains carried over to 10 PM’s 20/20 (1.7, up 21%, 7 million viewers). It featured Barbara Walters’ headline-making interview with Donald Sterling’s confidante V. Staviano though the sit-down came together so last minute that ABC had no time to promote it for bigger ratings. It is getting a major online play.
Look who is getting in the renewal consideration game: CBS’ Unforgettable (1.1) shot up 22% from last week. Given its trimmed budget and half CBS ownership, if it can maintain these levels, a summer/midseason run is not as out of the question as it seemed. Hawaii Five-0 ( 1.2) did only marginally better, down a tenth from last week. (more…)