ADVISORY: I’m a huge fan of Michael Ausiello. More importantly, this is huge news for Deadline’s parent company MMC and huge news for Deadline as well. Here’s why: First, MMC is now going to own online TV reporting both in terms of trade stories about the small screen biz where Deadline TV Editor Nellie Andreeva dominates, and in terms of content stories about what’s seen on the tube where Michael Ausiello dominates. Combine these two journalists and it’s a powerhouse TV website. For Deadline, which focuses on the business of entertainment, Nellie will post those Ausiello stories that our readers need to know. So this is a win-win situation for us and you:
For Immediate Release
Michael Ausiello And MMC Announce Long Term Strategic Partnership To Launch New & Innovative TV Website
Los Angeles, October 4, 2010 — In a move that strategically aligns two of the entertainment industry’s most influential emerging brands, Michael Ausiello will be leaving Entertainment Weekly and EW.com to launch a new consumer TV focused property with media and publishing company MMC. Founded by its Chairman & CEO, Jay Penske, MMC owns entertainment properties Deadline.com led by Nikki Finke, HollywoodLife.com led by Bonnie Fuller, and Movieline.com led by Charles Runnette. The yet-to-be-named website will debut in January 2011, and top reporters will be added to complement Ausiello in MMC’s and Ausiello’s quest to build the finest TV site in the world.
Ausiello’s first role will be to spearhead the design and development of the TV property, and the partnership will soon announce the upcoming hires. Ausiello’s legions of diehard followers will still be able to get the best breaking news during the creation of this new property by following Ausiello on Twitter. Once launched, Michael will become the Editor-in-Chief of the new MMC property. (more…)