Hulu Plans To Triple Spending On Content Marketing For Originals

“Our goal is to continue to lead the online video advertising market,” CEO Mike Hopkins says in a blog post — echoing the message he delivered this morning at Hulu‘s Newfront presentation in NYC. The TV network backed streaming service says that its Hulu Plus subscription service has more than 6M subscribers — nice growth albeit still far behind Netflix‘s 35.7M domestic online customers. But Hulu’s forte is ad sales and the company offered some impressive stats to buyers: Desktop viewers spend about 50 minutes per session with Hulu, longer than any rival ad-supported premium video site in comScore’s top 100. It also will offer three new ad “experiences,” Hopkins says: It will enable users to make purchases without leaving Hulu; Pizza Hut is the launch partner. The service will offer cross-platform interactive ads with an algorithm that “predicts the appropriate audience for the brand.” And it’s introducing the Hulu 360 Ad that can tailor messages depending on where the viewer is accessing the programming. “We know which device a viewer is on, and we go beyond the traditional video ad to serve a groundbreaking viewing experience,” Hopkins says. On the programming front, Hulu announced that it’s ordering a second season of Deadbeat. 

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