Jeffrey Katzenberg: New Animated Films Have To “Check Off More Boxes” Following ‘Peabody & Sherman’ Loss

The DreamWorks Animation chief sounded like he’d prefer to have a root canal than talk to analysts about how his studio hopes to avoid another failure like Mr. Peabody & Sherman — which just resulted in a $57M write-down for Q1.  Three of the studio’s past four films failed to deliver, Jeffrey Katzenberg noted, which he blamed on “inconsistent execution” and other factors tied to marketing and scheduling.

As the market for kids’ films becomes more competitive, “we have to focus on the creative side of the business” to find “ideas that have the broadest global appeal” and stand out as must-see experiences. “Playability honestly is just not enough today. … We feel a different level of criteria in terms of the ideas we’re picking and the marketing of the ideas.” He’s hot on sequels and says DWA has more in the pipeline than ever, with plans to release at least one a year. (more…)

This article was printed from https://deadline.com/2014/04/jeffrey-katzenberg-new-animated-films-have-to-check-off-more-boxes-following-peabody-sherman-loss-721454/