Donald Sterling Firestorm Drives Clippers Playoff Game To Top Of Twitter TV Ratings

Sunday night’s NBA playoff game involving the team owned by Donald Sterling, at the center of a just-erupted and massive racism controversy, generated by far the week’s biggest Twitter audience of any TV programming, according to Nielsen.┬áThe Los Angeles Clippers’ lopsided loss to the Golden State Warriors generated a Twitter audience of nearly 8.1 million people, who saw 590,000 tweets about the game during and the three hours before and after it. That was easily the week’s biggest TV-related audience on Twitter, 2 million more than any other show, and nearly 5 million more than any non-sports event. Controversy blew up Friday after TMZ published an audio recording reportedly of Sterling ranting on the phone to his girlfriend about her being seen in public with black people.

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This article was printed from https://deadline.com/2014/04/los-angeles-clippers-donald-sterling-controversy-720777/