Fading Gigolo cashed in at the box office this Easter weekend, catapulting itself to the second-highest theater average of 2014 among specialty releases. The feature directed by John Turturro and starring Turturro, Woody Allen and Sharon Stone opened in five locations in New York and LA on Friday, grossing an estimated $198,399 through Sunday for a solid $39,680 average. That outranks A24’s strong debut for Under The Skin starring Scarlett Johansson, which opened at the beginning of this month. That film, incidentally, passed the $1M cume mark this weekend, with the Jonathan Glazer-directed experimental sci-fi pic grossing $140K in four theaters for a $35K average. The top opener by far of course is Fox Searchlight’s sizzling The Grand Budapest Hotel, which bowed to a record $202K per-theater average March 9.
The opening for Fading Gigolo portends a good run for the comedy, which centers on Fioravante (Turturro), who decides to become a Don Juan as a way of making money for his cash-strapped friend Murray (Allen). Turturro told me last week the film had sold to “top notch” distributors worldwide with strong opens in some international territories ahead of its U.S. launch. “It’s a date movie and even people in their 20s like the movie,” he said. “If they like the movie, then anyone will like the movie.” Millennium Entertainment CEO Bill Lee said this morning that Fading Gigolo is performing better than even hoped. “We saw a spectacular jump from Friday to Saturday, which goes to show that audiences were craving a funny and heartfelt film,” he said. Millennium will hold in NY and LA next week expanding the film to 25 runs in both metropolitan areas. It will head to San Francisco, Dallas, Boston, Chicago, Philadelphia, Washington D.C. and Miami on May 2, then to additional markets May 9.
Under The Skin saw a sizable expansion and grossed more than $467K in 176 theaters, averaging $2,656. Last week, the film grossed over $309K from 54 runs ($5,727 PTA). Its cume now stands at $1,086,241.