Even with taking over Captain America: The Winter Soldier‘s IMAX theaters this weekend, the fact that it is a new sci-fi thriller, Johnny Depp’s the lead and it’s the only real newcomer with a shot at No. 1, Transcendence‘s debut near the top of the box office is doubtful this weekend based on Thursday night’s grosses. Bets are on that Fox’s Rio 2 may end up with around $26M, Disney/Marvel’s Captain America 2 next with $22M-$23M and Warner Bros.’ Transcendence at No. 3 with around $18M-$20M. Those predictions come as Transcendence grossed only $850K on Thursday.
A question mark is Sony’s Heaven Is For Real and how many infrequent moviegoers (i.e. faith-based crowd) may boost attendance numbers. Sony noted this morning that it seems to be crossing over to a faith-based crowd and word is spreading on social media. It certainly seems to be. The film has an overall CinemaScore of A and an A+ with the under-35 demo. Right now the Greg-Kinnear-starring film based on the bestselling book is tracking around $12M-$14M for the three-day, similar to Marlon Wayans’ Haunted House 2 from Open Road. Heaven Is For Real took in a stellar $3.7M — on a Wednesday — and last night took in another $1.37M for a two-day cume so far of $7M, which puts it in line for a 5-day gross of around $20M for the Randall Wallace-directed drama.
Tonight’s business should be strong because today is Good Friday, but come Easter Sunday, moviegoing traditionally slows on the Christian holy holiday. Easter is unlike strong holidays such as Thanksgiving or Christmas. (more…)