UPDATE, 11:40 AM: One of CNBC‘s new series Restaurant Kickstart adds to the business network’s roster of reality-competition fare. Debuting in July, it follows wannabe restaurateurs launching pop-up establishments with $7,500 in seed money, on Melrose Avenue. Start-ups, chef and co-star Tim Love said today at the network’s NBC Press Day panel, are getting to be “more and more focused,” he said, citing The Meatball Shops that have opened up around New York, and one of this show’s would-be restaurateurs who wanted to serve all her meals in waffle cones — “she thinks that’s the next big thing,” he said. In this new program, competitors must create and open a pop-up restaurant almost overnight. Love and show host Joe Bastianich then decide, based on the results, whether to invest more heavily in the entrepreneur. Unlike the pantheon of food competition series on TV these days, “it’s not a restaurant show — it’s an investment show,” Love insisted. “It really looks under the hood,” chimed in exec producer Eden Gaha.
PREVIOUS, 8:51 AM: Coming off its best quarter among adults 25-54 in more than a decade, CNBC today announced an extended order of episodes for Season 2 of The Profit. The series, which airs Tuesdays at 10 PM, follows serial entrepreneur Marcus Lemonis who saves struggling businesses while investing his own cash in the process. Last Tuesday’s episode of The Profit was the most-watched original series telecast ever for the network among P25-54 and total viewers. And among P25-54, season two is up +115% from last year’s first season. CNBC added eight additional episodes to season two for a total of 16 one-hour episodes. The additional episodes, which have yet to be shot, will air in October. The Profit is produced by Machete Productions with Amber Mazzola as executive producer. The network also greenlit two new primetime summer series, Restaurant Kickstart with restaurateur Joe Bastianich, and celebrity chef, Tim Love set for July; and Filthy Rich Guide to debut in August. In addition, CNBC unveiled three series in development: Restaurant Confidential: New York (working title), Hard Money (working title) and More Money More Problems (working title). The announcements were made today by Jim Ackerman, SVP, Primetime Alternative, CNBC. Here are descriptions of the new greenlit series and projects in development: (more…)