MIPTV: Discovery Invests In DogTV Network For Stay-At-Home Canines

Discovery Communications is going to the dogs, via DogTV that is. The company has made an investment in 2-year-old channel bills itself as the first television network created just for canines. The companies also  have formed a strategic partnership to help accelerate DogTV’s growth and allow for collaboration with Animal Planet. DogTV is a 24-hour network that effectively helps babysit stay-at-home pooches with programming specifically designed for their eyes and ears. Content is split into three categories — relaxation, stimulation and exposure — to help provide balance for their daily routines. Dr. Nicholas Dodman, program director of the Animal Behavior Clinic at Tufts University, is DogTV’s chief scientist. Prior to the channel’s launch in 2012, he performed a study monitoring dogs’ behavior in their own homes, which captured viewing time and preferences, leading to the development of DogTV’s programming. Additional pet experts include Victoria Stilwell, of Animal Planet’s It’s Me Or The Dog, and veterinarian Dr Marty Becker, who frequently appears on Good Morning America and The Dr. Oz Show.

Related: Super Bowl Blowout Sends Record 13.5 Million To ‘Puppy Bowl X’

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This article was printed from https://deadline.com/2014/04/miptv-discovery-invests-in-dogtv-network-for-stay-at-home-canines-711403/