MGM Memo Surveys 'Valkyrie' Online Buzz

It never fails to amaze me how studios convince themselves that up is down, and left is right. Here’s an internal MGM memo giddy over the possibility that the new trailer for Tom Cruise’s December 26th Nazi pic will translate into big biz:

From: Sandro Bellini [Digital Marketing | Metro-Goldwyn-Mayer Studios Inc]
Sent: Monday, September 29, 2008 4:27 PM

Attached is an updated report on online buzz around the new Valkyrie assets:


Favorable Tone Dominates Trailer Buzz – Currently, reactions to the Valkyrie trailer are significantly favorable (approximately 80%) within Entertainment, Fan-Boy, Video Sharing, Social Networks, Social Bookmarks, and Fan communities. Fans deem the trailer “fantastic,” often praising the “stylistic” way that the footage was cut and asserting that it is “way better” than the initial teaser. Enthusiasts also note that the “intriguing” trailer has furthered their anticipation for the film’s release and anticipate that it will feature many great performances from the ensemble cast. Additionally, many viewers share avid excitement to see Bryan Singer’s “distinctive work” in the film and, while others admitted that they “aren’t fans” of Tom Cruise, they stated that the trailer has “sold” them on seeing Valkyrie in December. Neutral reactions (15%) arise from viewers sharing mixed reactions to the trailer, often asserting that while the film has the potential to be “awesome” they still have their doubts based on the initial critical buzz. The limited amount of unfavorable discussion (5%) stems from critics expressing general disinterest in the film, contending that the trailer makes Valkyrie look like “another Hollywood action movie.”

Additional Assets Also Garner Rave Reviews – In addition to the trailer, the Valkyrie one-sheet, featurette, and stills have been generating largely positive user reactions. The poster comprises the majority of discussion, as fans laud the “stylized design” and hope that it represents the “gritty” feel of the film. “I definitely want one of these up on my walls right away.” The stills garnered high profile placement with features including the LA Times – The Envelope and Fan-Boy sites such as Joblo. The Official Website has also had several mentions about its “cool new features.”

Lack of German Accents Still an Issue – While the majority of buzz about the lack of German accents is neutral, the topic is fueling discussion among online audiences. Critics contend that their absence creates a “lack of cohesiveness” while supporters believe that their inclusion would make the film appear “cheesy.” There were also numerous users sharing mixed opinions on the topic, stating that while the lack of accents is “distracting” and anticipate it will “take some getting used to,” the trailer “looks amazing” and they intend on seeing the film upon its release.

Trailer Coverage Widely Spread – The Valkyrie trailer was posted across nine alpha video sites, with the postings on Yahoo! Video, YouTube, Trailer Addict, and Spike generating the greatest number online views.

For an updated screengrab report, click here:

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