AMC threw a Hollywood premiere Wednesday night to kick off what was termed “the beginning of the end.” mad-men-logo-300x165AMC president Charlie Collier, Mad Men creator Matt Weiner and cast and crew were at the Arclight Theatre for the “Time Zones” episode that begins the first half of Season 7 premiering April 13th. The season marks the final go-round of the landmark four-time Emmy-winning Best Drama Series. The protracted goodbye will be split between seven episodes this spring and the final final episodes in spring 2015.

It was all very bittersweet last night as production actually was just beginning on those even as the premiere was kicking off.  In fact, executive producer Scott Hornbacher, who directed the “Time Zones” episode, was late to this party as he is also directing the first of those backend episodes. AMC's "Mad Men" Season 7 Premiere PartyHe told me later at the Chateau Marmont afterparty  that it’s going to be tough to end it, pointing to several people in the room he described as “family,” people  he saw every day.  That was the general consensus I got from so many cast members and AMC execs who have been with this since Day 1. One exec told me he was 24 when he first saw the pilot script. He’s 35 now. Life goes on. And so does Mad Men — at least to the conclusion for this iconic group of characters. CAA’s Bryan Lourd was seated next to me (he reps Weiner) and told me he wouldn’t have missed this event — even though CAA is having its retreat this weekend at La Costa near San Diego and he had to postpone a run-thru there to 11 PM so he could make it down the 405 freeway after the screening. (more…)