Global Showbiz Briefs: Keshet International Bringing ‘Elevator Pitch’ To Mip-TV; VMI Worldwide Picks Up ‘Hellion’; More

Keshet Set To Shop ‘Elevator Pitch’ At Mip-TV
At next week’s Mip-TV, Keshet International is launching interactive format Elevator Pitch. CEO Alon Shtruzman calls the high-concept entrepreneur-focused show “the new Rising Star.” That singing competition series was the hot property at last year’s Mipcom and went on to sell to more than 25 territories including the U.S. and UK. Elevator Pitch sees entrepreneurs step inside a high-tech elevator and pitch their concepts to the viewing audience in a limited amount of time. As with Rising Star, viewers will be able to vote yay or nay via a specially designed app. A minimum percentage of positive votes will advance the would-be innovators up to the penthouse, where five business tycoons await. If they don’t achieve the necessary percentage, they are sent back to the ground floor and out the door. The live show asks the audience, “Would you buy the product/idea being pitched?” which Keshet says provides an instant form of market research. Those who ascend to the penthouse will enter a studio where they are the subject of a bidding war with the business people who have voted “in.” Keshet again has teamed with Tedy Productions, with which it is also partnered on Rising Star, to produce the primetime show. Elevator Pitch will launch later this year on Keshet Broadcasting. (more…)

This article was printed from https://deadline.com/2014/04/global-showbiz-briefs-keshet-international-bringing-elevator-pitch-to-mip-tv-vmi-worldwide-picks-up-hellion-more-708540/