Warner Horizon’s Craig Erwich Joins Hulu As Head Of Content

Hulu is making a statement in the original content arena with the hire of seasoned TV development executive Craig Erwich. Erwich, who recently exited his post as president of Warner Horizon, has been tapped as SVP and head of content to lead the content and programming strategy for Hulu and Hulu Plus. This marks one of the first major hires for new Hulu CEO Mike Hopkins, who made the announcement. “Craig is ready to hit the ground running and lead us as we increase our overall content offerings,” Hopkins said. “Craig is the perfect guy for the job — he has been developing shows and programming networks for over 20 years. He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes.” While Hulu has had traction with some originals, including animated comedy The Awesomes, which returns for Season 2 this summer, the online service has been overshadowed by rivals Netflix and Amazon, which have established slates of network-quality comedy and drama series that, in the case of Netflix, already go toe to toe with the traditional network fare for awards consideration. Hiring an experienced TV executive like Erwich signals Hulu’s intention to become a major player in the arena and possibly expand into drama. Hulu’s next original series, comedy Deadbeat starring Tyler Labine, debuts April 9. (more…)

This article was printed from https://deadline.com/2014/03/warner-horizons-craig-erwich-joins-hulu-as-head-of-content-707168/