CinemaCon: AMC Entertainment CEO Gerry Lopez On Discount Nights, Texting, And Why You Can’t Buy Tickets On Amazon

Per usual, Hollywood studios dominated the spotlight this week at the exhibition industry’s annual CinemaCon confab. But AMC Entertainment CEO Gerry Lopez was the star of many private conversations about the future of the theater business. It isn’t just because the former Starbucks exec runs the second largest chain, with about 5,000 screens in 33 states, the District of Columbia, Canada, Hong Kong and the UK. Execs are closely monitoring Lopez’ two-year-old initiative to reduce the number of seats in many AMC theaters to make room for luxurious recliners — which come with a higher ticket price. It’s an adventurous departure in a business that typically tries to pack as many people as possible into venues.

Lopez also seems to enjoy speaking his mind, a rarity in exhibition where leaders tend to be private and circumspect. He has a good story to tell: AMC’s owner, China’s Wanda Group, offered a 22% stake to the public in December, and the shares since then have appreciated 26.4% — well ahead of other major theater chains and the overall market. I caught up to him at this week’s CinemaCon. Here are his thoughts, edited for length and clarity, on a few of the industry’s front burner issues.

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This article was printed from https://deadline.com/2014/03/cinemacon-amc-entertainment-ceo-gerry-lopez-on-discount-nights-texting-and-why-you-cant-buy-tickets-on-amazon-705817/