CinemaCon: Digital Cinema Distribution Coalition Agrees To Buy Satellite Competitor Deluxe/EchoStar

DCDCNo word yet on how much the exhibition- and studio-backed satellite distribution group is paying for Deluxe/EchoStar. But the letter of intent announced today will add about 1,000 theaters to DCDC‘s footprint, including many owned by Marcus Theaters and Harkins Theaters. “This important agreement creates clarity in the marketplace,” DCDC CEO Randy Blotky says. “It clarifies the roles of DCDC and Deluxe/EchoStar for their respective customers and potential future customers, and it shines a spotlight on DCDC’s future expansion pathway.” Deluxe’s Joe Hart adds that the combination “opens the door to the distribution of not only features but trailers and alternative content as well.” Exhibition execs like the low cost and flexibility of satellite delivery, but many have been frustrated by the competition between companies that use different technologies — forcing some to install multiple dishes. DCDC began its transmissions in October. It was founded by AMC Theatres, Cinemark, and Regal — and Warner Bros and Universal Pictures. Disney, Sony, Fox, Paramount, Lionsgate and Open Road also provide content via DCDC, and Southern Theatres and National Amusements are customers.

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