Betty White To Plug Toyota Live On Tonight’s Live ‘Hot In Cleveland’ Season Debut

Remember when George Burns and Gracie Allen used to plug Carnation Evaporated Milk in live TV ads during their 1950s TV series The George Burns And Gracie Allen Show? Of course you don’t! But live ads using show cast members, in character and on set, did not used to be “news” — much less a scoop in the New York Times‘ business section.  And, 60 years from now, when a future generation is watching on their glasses a live broadcast of some happy-zombie-family comedy starring some Hollywood It Couple, replete with product promotions by the happy zombies, they will think back to today’s NYT report (“Commercials to Go Live With Show Cast Members”) about the airing of two whole live ads during the live season debuts of TV Land‘s Hot In Cleveland and The Soul Man, and think “How quaint.” (more…)

This article was printed from https://deadline.com/2014/03/betty-white-to-plug-toyota-live-on-tonights-live-hot-in-cleveland-season-debut-704834/