CinemaCon: Chris Dodd And John Fithian Discuss Texting, 3D, And The Near-End Of Celluloid Prints

Exhibition execs face several controversial matters, but “there’s peace in the homeland” in their relationships with studios, NATO‘s John Fithian said in his annual joint press meeting with MPAA‘s Chris Dodd at the CinemaCon confab. The lobby group heads always emphasize the positive, but this time Fithian sounds like he means it. He acknowledged that there’s been a friction in previous years — especially 2011 when there was what he calls a “very public food fight” over how quickly studios can release their films on home video. But now “we’re working together instead of fighting. …Since then it’s been dialogue and cooperation.” Dodd says his MPAA members agree that “the best experience for their product is in the theater.”

On one hot-button issue, texting in theaters, Fithian says that his members “have conversations every week” about whether to allow it under certain circumstances. But it’s unlikely that anything will change soon. When some execs said here two years ago that they’re looking at the matter, “They got barraged from moviegoers saying, ‘that is my last refuge of peace.’…Then the 17 year olds respond and say, ‘we have to be connected.’ ” The sense, for now, is that “the vast majority of our consumers go to the cinema to escape” with many looking at moviegoing as “a quasi-religious experience.” But Fithian says “it’ll be an evolving space. Let’s leave it there.”

Related: CinemaCon: MPAA’s 2014 Report Good News For Overseas: Slideshow

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This article was printed from https://deadline.com/2014/03/cinemacon-chris-dodd-and-john-fithian-discuss-texting-3d-and-the-near-end-of-celluloid-prints-704264/