With all the recent turmoil in Russia, there was bound to be some spillover to the entertainment industry. But are reports of a draft bill to set a 50% limit on the amount of Hollywood movies imported per annum worth getting upset over just yet? Executives I’ve spoken to in the past day don’t think so.
While Hollywood already faces a quota system in China, and while Russia seems to be acting at will these days, it would be premature to sound any alarm bells in Tinseltown, I’m told. The bill being readied at the State Duma on limiting Hollywood imports was written by Deputy Robert Schlegel of the United Russia party, which supports President Vladimir Putin. His view, according to the Izvestia daily, is that “We basically show American films that promote the stereotypes, national interests and values of the United States… Many of these are low quality. Russia can produce its own films, which will be interesting to viewers.”
A bill aiming to cap foreign films at 20% was unsuccessful last year, and it looks unlikely a move to limit them to 50% would go forward, although Russian Culture Minister Vladimir Medinsky has previously made noise about cracking down on Hollywood hegemony. Never say never, but one studio exec I spoke with feels it “doesn’t sound realistic.” Russian exhibitors, “would all be pissed off. They don’t have the movies” to fill the void that would be created. The same person added that if the aim were to blow back at the U.S. for its recent sanctions against certain officials over action in Ukraine, there are bigger fish to fry like the energy or automobile sector. “It would piss us off… It would hurt Hollywood, but doesn’t hurt America.” (more…)