CinemaCon: Screenvision Unveils Revamped Preshow

screenvision-logoScreenvision today announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has CinemaCon2014_badgebeen rebranded as ‘Front & Center’ and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising. The Front & Center preshow runs three entertainment blocks per show and this past month featured FOX’s Rio 2, NBC’s Crisis, Believe and The Tonight Show Starring Jimmy Fallon, FX’s Americans, ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. (more…)

This article was printed from https://deadline.com/2014/03/cinemacon-screenvision-unveils-revamped-preshow-703400/