‘Frozen’ Day 1 Vid Sales Snowball to 3.2M

With a worldwide box office cume of $1.03B and counting, Disney‘s toon hit home video with momentum this week. Fueled by presales, Frozen racked up 3.2M combined DVD and Blu-ray sales during its first day of release Tuesday, the studio said. That’s a decidedly strong start for the global box office’s No. 2 animated pic of all time, which has its eye on No. 1, but its awards-season rival posted similarly impressive early numbers. Universal’s toon sequel Despicable Me 2 moved a record-breaking 4.5M units during its first week on home video. Not exactly an apples-to-apples comparison, especially given that DM2 streeted two weeks before Christmas. Then again, Frozen sledded home with the animated feature Oscar this month. How about them apples, Gru?

Related: Bob Iger Talks Up ‘Frozen’, ‘Star Wars’ & New ‘Incredibles’ And ‘Cars’ Movies

This article was printed from https://deadline.com/2014/03/frozen-dvd-blu-ray-sales-first-day-701606/