UPDATED: 12:45 P.M.: Mr. Peabody & Sherman from Fox/DreamWorks is doing very well today with what looks like a $6M take in early estimates to come in second right now behind Need For Speed which is about $1M to $2M higher. Like I said below, this animated pic will get a nice bump from family audiences this weekend and about 19% of kids are off for early Easter break so that is fueling it. Tight race.
PREVIOUS, Friday, 9:58 A.M.: Need For Speed, the soft PG-13 cross-country racing film from DreamWorks based on the Electronic Arts video game of the same name, opened with what distributor Disney said is a $1.1M take on Thursday night. The late shows started at 8 PM to grab good numbers — in fact, Oblivion, which opened in April of last year, also took in $1.1M in late nights. Need For Speed is expected to open around $25M-$28M for the three-day weekend to take the No. 1 spot. We’ll see how many gamers come out and bring a friend this weekend.