Veronica MarsDeadline caught up with Veronica Mars creator and executive producer Rob Thomas tonight at the Dolby Theatre before the opening panel of PaleyFest 2014, which celebrated a reunion of the former CW show’s cast prior to tomorrow’s bow of its Warner Bros feature film spinoff. “There’s language in the cast’s deals about a sequel and Kristen Bell and I have talked about it, but it’s all about hitting that magic [revenue] number with box office and VOD,” said Thomas about the franchise’s long-term prospects. Although Thomas – who leaves for Vancouver in 10 days to start production on his CW pilot iZombie — wouldn’t specify what that magic figure is for Veronica Mars to earn a sequel greenlight, speculation is that Warner Bros has built this project to win. In addition its day-and-date VOD release tomorrow, Warner Paleyfest 2014 logoBros will bow Veronica Mars in 291 theaters and will be content if it generates $1 million in theater ticket sales by Sunday. The studio’s only exposure is in P&A. But even if Veronica Mars falls short, Thomas said: “I wrote the movie in such a way that if we don’t see Veronica Mars again, the audience will be satisfied in a way that Season 3 did not. I wanted to go down swinging on this series.”

Related: PaleyFest 2014 Schedule

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