PaleyFest: ‘Veronica Mars’ Creator Rob Thomas On A Sequel, Crowdfunding And That Poster Problem

Veronica MarsDeadline caught up with Veronica Mars creator and executive producer Rob Thomas tonight at the Dolby Theatre before the opening panel of PaleyFest 2014, which celebrated a reunion of the former CW show’s cast prior to tomorrow’s bow of its Warner Bros feature film spinoff. “There’s language in the cast’s deals about a sequel and Kristen Bell and I have talked about it, but it’s all about hitting that magic [revenue] number with box office and VOD,” said Thomas about the franchise’s long-term prospects. Although Thomas – who leaves for Vancouver in 10 days to start production on his CW pilot iZombie — wouldn’t specify what that magic figure is for Veronica Mars to earn a sequel greenlight, speculation is that Warner Bros has built this project to win. In addition its day-and-date VOD release tomorrow, Warner Paleyfest 2014 logoBros will bow Veronica Mars in 291 theaters and will be content if it generates $1 million in theater ticket sales by Sunday. The studio’s only exposure is in P&A. But even if Veronica Mars falls short, Thomas said: “I wrote the movie in such a way that if we don’t see Veronica Mars again, the audience will be satisfied in a way that Season 3 did not. I wanted to go down swinging on this series.”

Related: PaleyFest 2014 Schedule

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This article was printed from https://deadline.com/2014/03/paleyfest-veronica-mars-kristen-bell-699014/