UPDATE, 2:35 PM: Nearly two weeks after the first report surfaced about an acquisition of the multichannel YouTube network, the studio made it official today. Disney said Maker Studios shareholders will be compensated to the tune of $550M plus a “performance-linked earn-out” of as much as $450M more. The full release is below the original story.
PREVIOUSLY, MARCH 11: The deal isn’t set, but if it makes, it would represent the biggest bet yet that a Hollywood studio has made in a company built on YouTube, the world’s largest video site. Disney reportedly is in talks to buy Maker Studios for at least $500 million, Re/Code reports, citing people familiar with the negotiations. According to Maker Studios, the multichannel network generates 5.5 billion video views a month, with almost all of its content on YouTube. This is the latest move by a traditional media company to expand its focus on digital content. Just yesterday we reported on Warner Bros leading an $18 million financing effort for Machinima. a YouTube network aimed at gamers and other young men. Online video company FullScreen also scored an investment led by Comcast and others, and in May DreamWorks Animation agreed to pay $33 million for YouTube destination AwesomenessTV. The reported talks also come after Disney’s announcement last week that it was laying off 26% of its interactive division.