Lindsay Lohan’s rehab reality series Lindsay on OWN opened in a highly crowded Sunday 10 PM time slot with about 200,000 fewer viewers than caught Lohan’s highly touted sit-down with Oprah Winfrey on OWN last August. That, in turn, had been a substantially smaller audience than some other Oprah-exclusive sit-downs on her cable network. This, just a few days after Lohan’s visit to Jimmy Fallon on NBC’s Tonight show to plug the launch of the OWN series logged a preliminary 3.2/9 household rating, which will likely translate to about 4 million-ish viewers when Nielsen gets them crunched.
Even so, OWN president Erik Logan calls the launch a success, noting Lohan’s opener achieved his network’s highest rating in the Sunday hour in 27 weeks with women 25-54 and that the series launch posted triple-digit gains in key demos versus the time slot’s prior six-week average (+178% in total viewers; +300% in women 25-54; +478% women 18-49), and double-digit gains versus the tim eslot one year ago (+57% in total viewers; +37% women 25-54; +73% women 18-49). (more…)