Viacom Plans International Rollout For Spike Channel

CEO Philippe Dauman just disclosed his plan to add Spike to Viacom‘s overseas pay TV offerings, joining a portfolio that includes MTV, Nickelodeon, Comedy Central, and the Paramount Channel. “We’re doing a little bit of proof of concept,” he said today at the Deutsche Bank Annual Media, Internet & Telecom Conference. Spike TV logoHe’s optimistic because “we have been creating a lot of original programming on Spike itself,” and much of it — especially scripted shows — is “able to travel.” Overseas expansion is “a big, big opportunity” for Viacom and he sees distribution deals in countries including Brazil, Italy, and Russia helping to “fuel long-term growth” for the cable operation. In addition, “we look at India and think of our company a quarter century ago. It’s a great value creation opportunity.” Dauman also is taking a global view for Paramount. (more…)

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