RATINGS RAT RACE: Strong Start For ABC’s ‘Resurrection’, Fox’s ‘Cosmos’ Solid

UPDATE 1:20: Cosmos‘ premiere totals came in. Across the 10 Fox-owned US networks, led by FBC, the science program drew 8.5 million total viewers and a 2.9 in adults 18-49.

PREVIOUS: This is the type of premiere ratings ABC had been praying for. After a string of disappointments — Lucky 7 and Betrayal in the fall and most recently The Assets, Killer Women and Mind Games — new drama Resurrection last night opened to a 3.6 rating in adults 18-49 and 13.3 million total viewers, the highest rating for a midseason drama launch in two years and the highest-rated and most-watched broadcast program last night. A lot had been riding on Resurrection, with ABC going all in on promoting the supernatural drama it considered its last and best hope for a ratings success. (Had it failed, all those Am I Dead? #ABC billboards would’ve taken on a whole new meaning.) 

Related: ABC Hopes For Ratings ‘Resurrection’ With New Drama Amid Freshman Show Struggles

abc46The best news for Resurrection was that it broke out on its own at 9 PM, spiking from its lead-in, Once Upon A Time (2.3 in 18-49, 7.3 million), whose midseason premiere was up 21% in the demo from the fall finale on December 15. That is a great number given that it fell on the first night of daylight savings time when viewers are still adjusting. At 10 PM, Revenge (1.9, 6.5 million) didn’t take advantage of its big Resurrection lead-in, though riding its coattails was enough for a 46% jump in 18-49 from the show’s most recent original on January 19. Resurrection‘s strong premiere marks another success for the pilot’s director Charles McDougall, who previously helmed the pilot for another ABC Sunday 9 PM series that helped changed the network’s fortunes, Desperate Housewives (as well as CBS’ The Good Wife). McDougall is back at ABC this season, helming pilot Secrets & Lies. Resurrection also marks a successful first series launch for Brad Pitt’s Plan B, which is producing with Brillstein Entertainment, just a week after the company landed a Best Picture Oscar for 12 Years A Slave. Paced by Resurrection, ABC posted rare Sunday night ratings wins in 18-49 and total viewers with regular programming for a second Sunday victory in a row, following the Oscars the previous week. (more…)

This article was printed from https://deadline.com/2014/03/ratings-rat-race-strong-start-for-abcs-resurrection-foxs-cosmos-solid-696376/