NBC’s ads for midseason drama series Believe feature front and center its mastermind, newly minted Oscar winner Alfonso Cuarón, touting his best director statuette for Gravity. Meanwhile, the promos for another heavily marketed midseason drama that premieres within a day of Believe, ABC’s Resurrection, don’t even mention the fact that it comes from the producers of best picture Oscar winner 12 Years A Slave. Brad Pitt’s Plan B is behind Resurrection, with the company’s two other principals, Dede Gardner and Jeremy Kleiner, who shared in the best picture Oscar with him, executive producing the series. Just like Plan B’s 12 Years A Slave managed to top Gravity and seven other movies to land the biggest prize, ABC probably hopes its show would spark some ratings magic. And boy, does the network need some of that.
ABC is on an unenviable streak of three consecutive new drama entries hitting a 0.6 rating in adults 18-49 — an all-time low on a Big 4 network: The Assets (which was billed as a limited series), Killer Women and Mind Games. That, coupled with the 0.7 low marks for the long-forgotten Lucky 7 and Betrayal and the 0.8 for Once Upon A Time In Wonderland makes for a very dismal freshman drama record this season. (more…)